bluArc Announces Launch of Innovative New Brand and Website
bluArc Announces Launch of Innovative New Brand and Website
Ottawa, April 2, 2011 – Today, bluArc announced the launch of its new brand and website. bluArc’s new site offers a fresh new look that technically provides its online visitors with significant improvements in navigation.
“Our new brand is more in line with the company’s objectives. It underscores our commitment to our customers and potential customers, and demonstrates how we can help them make intelligent and informed business decisions,” said Jay Swayze, President and CEO. “We wanted our new branding to serve as a springboard for future marketing materials and to provide our company with a compelling visual image—one that is truly memorable.”
The comprehensive brand initiative was created by EyeVero Marketing Communications Group. Scott Williams, President and CEO, said, “We created a new brand to better reflect bluArc’s in-depth expertise in telecommunications and VoIp, and to convey that expertise to their clients. We built their new brand identity to highlight bluArc’s core strengths.”
Please visit bluArc’s new branding initiative at www.bluarc.ca.
About bluArc
Founded in 2005, bluArc provides Hosted Business Phone and Internet Services. It specializes in telecommunications and voice over Internet protocol (VoIP) solutions for small- and medium-sized businesses across Canada.
bluArc operates a private IP network throughout Ontario, Quebec, and western Canada that enables its clients to seamlessly connect offices site to site, integrating multiple sites and connecting remote locations. bluArc’s solution connects everyone, everywhere—transforming communications between co-workers and clients.
bluArc’s technology enables it to deliver voice and data services with the quality, security and reliability of a traditional network, but with the simplicity, the richness of feature, and the cost effectiveness that businesses demand. bluArc’s Hosted Business Phone and Internet Services provide unlimited scalability with minimal or no capital expenditure.
Services provided by bluArc include Hosted Business Phone, Multi-Location, Internet, Remote Office, Business Continuity and Conference Calling. bluArc bundles voice and data services on a hosted platform, which enables it to quickly and easily offer new and innovative products without additional capital costs.
Through its IT partners and reseller channels, technical expertise, and in-depth knowledge of small- and medium-sized businesses, bluArc offers its clients telecommunications and VoIP solutions that help decrease costs and increase productivity.
EyeVero Marketing Communications Group
EyeVero Marketing Communications Group uses its unrivaled expertise in business processes and marketing communications to offer its clients a targeted approach to strategic branding, graphic and website design, communications plans and new media communications.
In our approach we are innovative. Behavioral science lies at the heart of everything we do for our clients. As a result, we understand how people cognitively retain information, emotionally connect to it, and become advocates of it––our knowledge helps make your brand a leader in the marketplace.
Our team members have held senior-level marketing and communications positions in businesses ranging from leading edge IT firms to Fortune 100 companies. We have the experience and knowledge to create exceptional marketing initiatives. Whether creating a full-fledged marketing campaign for a multi-national corporation or designing outstanding collateral for the newest of companies, we have the creativity and the knowledge to advance your business.
