Blogs

The Fundamental Shift in Telecommunications

— by Rick Koenders, VP of Business Development and Marketing, bluArc Communications

Many years ago, while employed by an international phone system manufacturer, I attended a quarterly company pep rally where our CEO exhorted: “The wave is here.” He was referring to the new wave in wireline telecommunications—the wave of IP based phone systems.

The Myths & Realities of the Voice Over IP Network

At bluArc, we often hear customers express their concerns about VoIP to us. Their concerns typically revolve around reliability and call quality based on VoIP experiences with services that use the internet for voice services. bluArc empathizes with these concerns––the same concerns on our part motivated us to start bluArc.

Under The Hood

When I was first asked to write a blog about what goes on behind the scenes in the Operations area of bluArc, my first thought was "who'd want to know?" followed shortly thereafter by "do we really want our customers to know?" :-). When I think about the relationships that we've developed with the vast majority of our customers over the years, it doesn't take long to get comfortable with the idea of sharing with you some of the challenges and triumphs that take place "under the hood".

VoIP, the Dirty Acronym?

In positioning the types of services that BluArc offers I am often reluctant to use the word VoIP. BluArc offers hosted VoIP that actually works, we’ve been doing it successfully for 6 years. However, for those who have had poor experiences with other providers or have heard anecdotal horror stories, VoIP has become a dirty acronym. In fact, for most prospective customers, the acronym VoIP stands for Voice over the Internet – that wild west place where your phone calls may or may not work. If a call does connect, it can crackle, attenuate, and sound like you’re in an echo chamber…or sometimes, sound just fine.

Future Proofing with bluArc

Many years ago at a Press technology Trade Show I was asked about what the future prospects were for VoIP as a technology to replace the TDM technology of the time. My response was that ‘it was a slam dunk.’ By this, I meant that there was no doubt that the Internet Protocol would eventually overtake and then replace TDM as the primary protocol connecting phones to our office phone systems, the PBX, within the customers’ premise. There is much evidence that this technology replacement has indeed occurred. In fact, the vast majority of vendors of traditional office phone technology now use Internet Protocol as the primary protocol for connecting phones to their PBX’s. So while my brief stint as a technology prognosticator was successful, what I didn’t anticipate was the explosive growth of technologies like bluArc’s – a hosted service that connects phones through Internet Protocol both internal and external to the customers’ premise. But that’s the problem with trying to predict the future – you typically get just part of it right.

bluArc Announces Launch of Innovative New Brand and Website

Today, bluArc announced the launch of its new brand and website. bluArc’s new site offers a fresh new look that technically provides its online visitors with significant improvements in navigation.

“Our new brand is more in line with the company’s objectives. It underscores our commitment to our customers and potential customers, and demonstrates how we can help them make intelligent and informed business decisions,” said Jay Swayze, President and CEO. “We wanted our new branding to serve as a springboard for future marketing materials and to provide our company with a compelling visual image—one that is truly memorable.”

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